Marketing Expert Witness Services through Expert Witness Directories
Expert witnesses are well aware that business generation often occurs through attorney referrals or repeat clients; however, they often fail to see the benefits of expert witness directory listings. In most cases the expert is not taking full advantage of the marketing opportunities available through the directory. There are several things that enhance a directory listing and ensure you’re making the most of your marketing dollars. I’ve outlined a few below, but in general keep your expert witness profile information comprehensive and current.
- Provide a professional photo – Attorneys not only consider educational credentials and professional experience when deciding on expert witnesses to hire, they also consider demeanor and professional appearance. Therefore, a high-resolution, professional portrait taken within the last five years is an important element of every profile listing.
- Describe niche specialties – Most directories offer keyword search capabilities. By including specific descriptions of your expertise, you ensure your profile will not get lumped in with the generalized masses. Also, be sure to revise your profile with any new educational or professional certifications.
- Provide a full CV – Including a complete and updated CV with your profile makes it quicker and easier to get information about you. Attorneys will be grateful for the time saved from having to call every expert they are considering hiring.
- Solicit testimonials – Since past clients are a leading source of future business, leverage their praise beyond their personal contacts. Ask past clients to provide brief testimonials of their experiences working with you and include them on your profile page and even your company website.
By completing all of the available profile fields with current information, you can maximize your presence in a particular directory. As your education, deposition and testimony experience expand update both your CV and your profile listing so you can be confident that prospective clients have access to the most current information about you.