Gaming Technology for the Legal Profession
With digital gaming on the rise – Candy Crush Saga, Angry Birds, Fruit Ninja – it is no surprise that companies want to take this gaming technology and apply it to other markets. It might seem like a far stretch to apply it to the legal field but “analysts say the trend is gaining steam”…“corporations like Cisco Systems and Google’s Motorola Mobility have embraced gamification”.
The idea is to apply this concept in order to educate and motivate people, whether it is for consumers or internal use. The goal is to better hold the attention of the user and have them learn something in the process. In addition, rewards can be great incentives to finish a task, level or game. Players can accumulate points and, depending on the game/company, redeem them for cash, prizes or recognition.
Companies are reaching out to their customers to “forge stronger bonds…, often as part of loyalty programs”. Whole Foods, for example, designed a two-week game to bring awareness to the importance of healthy choices. We are seeing internal uses for gaming technology as well; corporations are using it to teach employees how to sell new products and testing their knowledge to then train them according to their weakness. Gaming has also been added to internal social networks to promote collaboration among colleagues. “Employees earn points by filling out online profiles, sharing content, writing insightful blogs, and answering questions, among other activities”.
Despite gaining traction, the gamification market only captures a small percentage of the total market, with sales totaling an estimated $522 million for this year, according to the principal analyst at M2 Research.
While customer applications still make up the majority of uses today, M2 forecasts that internal enterprise applications will make up 62 percent of a $2.6 billion total gamification market by 2016.
Gaming has started to infiltrate the legal industry. “Stephanie Kimbro, director of online legal services for Burton Law, has launched an L3C (low profit limited liability company) called “Game on Law” to develop games that teach consumers about the law”. She has started with estate planning; showing consumers what can happen without proper planning and is developing a game to educate people about foreclosure in the state of Illinois.
Arresten Game is another game that is directly tied to the legal field. It is a free mobile app where users have to match case names to their description. This game was developed with the suggestion of a team member from Wolters Kluwer Legal in Netherlands. The managing director, Denise Koopmans, says “we thought it was an excellent idea and decided to develop it”. After launching in July of last year, the app has been downloaded more than 9,000 times in the Netherlands. Their users, mainly students, compete amongst each other, which makes the game more fun. Users can gain badges along the way and complete different levels which are then displayed on a leadership board. In addition to educating players, this game has proven to be a good marketing tool. Wolters Kluwer has integrated their content into the app, making it easy for players to look up information about a specific case. Exposing these 9,000 plus gamers to Wolters Kluwer’s products, establishes brand recognition and advertises to their precise demographic of future customers.
Other companies, such as HaystackHQ, are taking the idea of gaming and using it to “make that incredibly mind-numbing process [of review] more engaging and fulfilling for the reviewing lawyer”. They use data visualization techniques to identify patterns which will then analyze and provide the reviewing lawyer with immediate feedback.
Research firm Gartner predicted that by 2015, 40 percent of Global 1,000 organizations will use gamification as the primary mechanism to transform business operations.
Source : Law Technology News
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Are you convinced? How successful do you think gaming will be in the legal field? Do you find it compelling enough to jump on board?